The shampoo market has a wide variety of ranges for each hair type; different hair types as they need different aspects of hair care. Some hair types lack elasticity, moisture, and smoothness. Each type of shampoo has different benefits.
Repairing and Reconstruction shampoos are for highly chemical-treated hair that has been damaged. The SOS Express shampoo is a treatment that gently cleanses and revives all hair types, rich in amino acids, hydration, softness, elasticity, strength, and shine. It works against frizz, adds body to fine hair, and improves detangling of frizzy hair. Repairing shampoo provides more of the hydration and moisture retention your hair needs for strength and flexibility. Nourishing your scalp leaves new hair more robust and elasticated.
Blondes can benefit from using purple shampoo for various reasons. Purple products, such as shampoos, conditioners, and toners, contain purple pigments. Helping neutralize and counteract unwanted yellow or brassy tones in blonde hair.
Over time, natural or color-treated blonde hair can develop a yellowish or brassy hue due to factors. Factors like sunlight, environmental pollutants, or even the minerals present in water. Purple Shampoo work through the principle of color theory, where purple is the opposite of yellow on the color wheel.